Introducing our latest campaign: Untapped to Unlimited

When we launched our new brand earlier this year, we doubled down on our purpose to develop better futures through market-leading learning and talent solutions.

What does that mean?

Well, it’s all about helping individuals gain the skills they need to succeed; delivering world-class learning experiences right across the career spectrum; and helping people access and connect with roles from top UK employers.

It’s about helping organisations find, develop, and retain the talent they need to be successful, competitive, and agile.

And in turn it’s about using skills as a means to improve prospects and prosperity right up to a national and societal level.

Untapping the potential of funded learning

Despite working with thousands of employers and learners across the UK, we realise that as individuals make different choices about the nature of work, organisations struggle to attract the skills they need, and the economic storm intensifies, many businesses are still unaware of the enormous potential of funded learning to help solve their most pressing challenges.

Whether it’s supporting diversity and social mobility in entry-level hiring, upskilling and reskilling existing colleagues, or finding smarter ways to make commercial budgets work harder – we still feel that funded learning represents a bit of an ‘unknown’.

We’re on a mission to help businesses understand what funded learning is, how it can help, and how to make it work for them – without any of the complexity touted and perpetuated by *some* of the industry’s providers.

Funded learning explained

Having spent time with our customers and peers across HR, L&D, and wider organisational leadership, we decided to embark on a campaign to raise awareness around funded learning (and crucially, pledge to make it as easy as possible for organisations to get started.)

And so, our Untapped to Unlimited campaign was born – designed to show business and talent leaders how it’s possible to effectively attract, upskill, and reskill using Government funding instead of always defaulting to commercial budgets.

It all starts with a whitepaper

This campaign is our way of helping organisations think smarter, go further, and unlock the full potential of funded learning.

Babington is working closely with the likes of The LPI (Learning and Performance Institute), Investors in People, and Future.now to show organisations that:

1. Not all recruitment and skills development programmes have to be commercially funded.
2. Funded learning doesn’t just mean apprenticeships – options range from entry level to executive, and from several days to several years in duration.
3. It is perfectly possible to deliver excellence in learner experience, engagement, and retention through funded learning – you just need to pick your provider wisely!
4. Funded learning doesn’t have to be complicated.
5. Intelligent organisations will blend funded and commercial learning as part of a unified strategy.

Sound interesting? We’ve started by writing a whitepaper to help evidence and explain these points.

We’ll be sharing more content, opinion pieces, and guides over the coming months – so make sure you download the paper and sign up for updates below!

Find out more and access the paper (plus other useful resources) here: