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Digital, Data and IT Apprenticeship

Digital Marketer Level 3

The modern Marketer needs to be able to understand their target audience and create a customer journey using a range of tools, including digital and social media. They need an understanding of multiple marketing strategies and how to best apply them. With social media and applications becoming key in the customer’ journey, marketers need to have insight into latest marketing trends and tactics for these online platforms as they develop.

This Digtial Marketer Level 3 apprenticeship will give learners a solid foundation of knowledge needed to increase sales for their product or service. The skills and knowledge gained on this apprenticeship will give learners an insight into traditional and emerging digital marketing and social media strategies. Learners will be able to evaluate data and use analytics tools, manage websites, create content, and deliver campaigns.

Who is this programme for?

  • Individuals wanting to begin a career in digital marketing
  • Individuals wanting to transition from a traditional marketing role
  • Organisations looking to develop their marketing function

At a glance

Relevant to

Anyone wishing to pursue a career in digital marketing

Entry requirements

None

Apprenticeship

Type

Apprenticeship

Standard

Digital Marketing Level 3

Level 3

Level

Level 3

Format/Modality

Virtual delivery

Duration

12 months + 3 month EPA

England

Geography

England

Cost

£11,000, Levy funded

Contextualisation available

Yes

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Programme outcomes

For employers

This apprenticeship will help businesses develop an internal marketing function capable of driving sales through multiple social and digital marketing activities in the form of targeted campaigns.

Marketing professionals will gain a thorough understanding of your business whilst building the technique and skills to create brand awareness, drive sales, customer loyalty, retention, build campaigns, social media management, website upkeep and maintenance – as supported by on the job employer tasks/activities

For learners

You will become a well-rounded digital marketer able to operate in the various divisions/aspects of marketing as you gain a working understanding of core marketing principles, the basic principles of coding, and analysis platforms.

Along with the principles, strategies and techniques used to plan a digital marketing campaign, you will gain an overview of areas including search marketing, search engine optimisation, Pay-Per-Click, email marketing, web analytics and mobile apps.

digital data and it

Learning journey overview

Building on your existing skills and experience, during this apprenticeship you will:

  • Principles of marketing
  • Thus business environment
  • The 7Ps of Marketing

  • Target market demographics
  • Marketing plans and strategy
  • Search engine optimisation

  • Digital and social media platforms and management tools
  • Google Analytics
  • Principles of coding

  • Summative Portfolio
  • Synoptic presentation
  • Interview with the BCS
  • Employer reference

Digital Marketer programme features:

  • Development meetings with Skills Coach every 6 weeks
  • Immersive workshops
  • Evidence workplace tasks to prove skills and behaviour
  • Maths and English level 2 (if not already obtained)
Want more information? Download the programme overview here Download

What our experts have to say

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I specialise in digital marketing and have over five years of experience within apprenticeships. I joined Babington in 2021 as a Specialist Trainer, and I am enjoying working with learners. A highlight of my role is supporting learners in gaining practical knowledge and watching their skills and confidence grow. Being part of their journey to success is great!

Shelley Saggar

Digital Marketing Specialist Trainer

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Working at Babington for the past 3 years, I have overseen the delivery of a variety of digital, data and IT programmes. I have an in-depth knowledge of the digital landscape as a whole which allows me to support organisations in developing best-in-class apprenticeship programmes for learners from a diverse range of backgrounds and experience levels.

Sukhdeep Virdi

Head of Digital, Data and IT

Excellence in numbers

Delivering meaningful outcomes

Trust your professional development to the experts. We're proud to help upskill thousands of professionals every year and support businesses in building the talent pipelines of tomorrow.

100%

100% of our Digital Marketing apprentices passed their EPA in academic year 2020/21

35%

35% of Digital Marketing apprentices received a distinction at EPA in academic year 2020/21

83%

Babington received a Customer Satisfaction rate of 83% for academic year 2020/21

Supercharge your career

  • Benefit from 1:1 coaching and mentoring throughout
  • Develop professional excellence and personal confidence and capability
  • Enriched and interactive learning resources
  • Case study scenarios to develop your skills.
  • Fully blended delivery model for learning that suits you
  • Become a member of the UK's largest community of apprentices
Ready to get started? Enquire about this programme today Let's go!

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