Job Type: Permanent

Position: Head of Marketing

Location: Remote

Salary: £35,000 - 45,000

Working Hours: Monday - Friday 08:30 - 17:00 (37.5 per week)

Ready to own the strategy, shape a brand, and make your mark?

At Babington, we're passionate about creating better futures, and for over 5 decades, we've helped individuals, employers and communities unlock their potential through learning, skills development and career progression.

Today, we're on an exciting growth journey as part of the wider Knovia group, and we're looking for a creative, commercially-minded marketing leader to help us tell our story, strengthen our brand, and generate meaningful business growth.

This is a rare opportunity to take ownership of the entire marketing function within a purpose-driven organisation. You'll have the freedom to shape strategy, influence senior stakeholders, lead impactful campaigns, and make a measurable difference to our commercial success.

As Head of Marketing, you'll lead the development and delivery of Babington's marketing strategy across both B2B and B2C audiences. Working closely with the CEO and Chief Commercial Officer, you'll identify growth opportunities, drive lead generation, elevate brand awareness, and ensure our marketing activity delivers measurable commercial results.

This is a hands-on leadership role where you'll oversee the full marketing mix from digital marketing, content creation and social media, to events, brand management and campaign performance analysis.

Key Responsibilities

• Develop and deliver Babington's marketing strategy aligned to business objectives

• Drive B2B lead generation and support business growth initiatives

• Design and execute integrated multi-channel marketing campaigns

• Create compelling sales and marketing collateral

• Lead digital marketing activity including website, SEO, PPC and social media

• Monitor campaign performance and maximise ROI

• Manage supplier and agency relationships

• Support internal communications and employer brand activity

• Manage the marketing budget and reporting

• Represent Babington at events, exhibitions and conferences

What We're Looking For

• Proven experience in a senior marketing role.

• Strong B2B marketing and lead generation experience.

• Demonstrable success delivering multi-channel campaigns.

• Strong digital marketing knowledge.

• Excellent copywriting and communication skills.

• Commercial awareness and results-driven mindset.

• Creative, proactive and highly organised.

• Strong leadership and stakeholder management skills.

If you're a strategic marketer with the creativity, drive and commercial mindset to elevate a trusted brand and accelerate growth, we'd love to hear from you, if you'd like to see the full job description please contact [email protected]

When you join Babington, you'll become part of a team committed to transforming lives through learning while enjoying the opportunity to shape the future of a growing and ambitious organisation. We’re proud to be an inclusive employer and welcome applications from diverse backgrounds, and have the below benefits on offer.

. Babington Engage

. Bupa Healthcare – Cash plan

. 25 Days annual leave plus Bank holidays

. Additional annual leave purchase scheme

. Employer Pension contribution

. Your birthday off

. 3 x Volunteer days

We’ll be conducting interviews on a continuous basis and reserve the right to take down the advert when we have found the right candidate.

We're a Disability Confident Employer and have a guaranteed interview scheme in place to ensure that nobody is overlooked or discriminated against because of their disability. If you meet the minimum criteria when you apply and you have informed us in your application that you have a disability, you will be guaranteed an interview for that role.

To promote and maintain an inclusive working environment, as part of your application process we will ask you to share data on certain characteristics. These answers will not form part of the selection and recruitment process and will not be shared with anyone outside of the People Team.

Babington is committed to the safeguarding and wellbeing of our learners and colleagues and we implement robust safer recruitment practices to support this. Dependent on the role you are applying for, we may undertake a number of necessary checks to confirm you are suitable to work with children and vulnerable adults, which may include a Disclosure and Barring Service check. We are also committed to promoting equality and inclusion throughout our colleague and learner populations.

Job Type: Permanent

Shape Your Future with Babington – Join Our Talent Community

At Babington, everything we do is driven by one clear purpose: Developing Better Futures. We’re passionate about helping individuals and organisations grow through high-quality learning, and we’re always looking to connect with talented people who share that mission.

Even if there isn’t a live vacancy that suits you right now, joining our talent pool means you’ll be first in line when new opportunities arise, our roles are a mixture of remote, hybrid and specific location roles, with every role having the requirement to travel occasionally to meetings, visits or 121s.

Our mission is driven by five core values: Brave, Caring, Curious, Determined and Passionate, and when you join Babington, you become part of a team that is:

. Passionate about people development – empowering learners to achieve their potential

. Innovative in approach – embracing new ideas and digital learning solutions

. Collaborative by nature – working together to achieve meaningful outcomes

. Trusted and accountable – delivering quality and making a real impact

Our vacancies are across a variety of our departments including: Operations, Functionals Skills, Commercial Sales, Business Development, Quality and Customer Engagement within the Professional Services sector.

We deliver programmes such as Project Manager, HR, Coaching, Learning and Development, Leadership and Management and Business Administration, and we are looking for colleagues to join us who demonstrate our values and want to join our mission.

If there are no suitable live vacancies, and you share the same energy, passion, drive and enthusiasm to support learners through their journey, please click the 'Apply Now' button to register your interest and join our talent bank.

You can also contact the Talent Team by email at [email protected] to find out more about future opportunities.

What’s in it for you?

Babington is an inclusive, welcoming and supportive place to work with a fantastic culture which supports each employees learning, development and career growth.

. 25 days annual leave and 8 Public Bank Holidays

. Bupa Healthcare Cash plan; reimbursements for dental, health assessments & prescriptions

. Additional annual leave purchase scheme to buy up to 5 extra days

. Babington Rewards; includes cashback, discounts off online and retail stores.

We are a Disability Confident Employer and have a guaranteed interview scheme in place to ensure that nobody is overlooked or discriminated against because of their disability. If you meet the minimum criteria when you apply and you have informed us in your application that you have a disability, you will be guaranteed an interview for that role.

To promote and maintain an inclusive working environment, as part of your application process we will ask you to share data on certain characteristics. These answers will not form part of the selection and recruitment process and will not be shared with anyone outside of the People Team.

Babington is committed to the safeguarding and wellbeing of our learners and colleagues and we implement robust safer recruitment practices to support this. Dependent on the role you are applying for, we may undertake a number of necessary checks to confirm you are suitable to work with children and vulnerable adults, which may include a Disclosure and Barring Service check. We are also committed to promoting equality and inclusion throughout our colleague and learner populations.

Job Type: Permanent

Ready to own the strategy, shape a brand, and make your mark?

At Babington, we believe bold ideas build better futures. We’re looking for a Head of Marketing who’s ready to take the reins — someone who can think big, get hands-on, and turn insight into impact across both B2B and B2C.

This is not a “sit-on-the-sidelines” role. You’ll lead our marketing strategy end to end, drive lead generation, grow brand awareness, and bring campaigns to life across multiple channels in a business that values creativity, bravery, and results.

Remote

Salary: £35,000 - £45,000

What you’ll be doing:

• Owning and delivering Babington’s marketing strategy — short, mid and long-term
• Driving B2B lead generation and supporting key growth areas
• Creating and executing multi-channel campaigns that get noticed and deliver ROI
• Leading on digital marketing: website, SEO, PPC, online chat and analytics
• Growing and energising our social media presence
• Designing and delivering high-quality sales collateral — from web copy to brochures and pitch decks
• Managing suppliers, agencies and partners to ensure brand consistency and quality
• Planning and attending events, exhibitions and conferences
• Managing a defined marketing budget, with clear reporting on performance and return
• Acting as a brand guardian, ensuring clarity, consistency and tone of voice
• Supporting internal communications so our people stay connected and informed

Who we’re looking for:

A confident, curious marketer who loves both strategy and execution, who is organised, creative, commercially minded, and not afraid to challenge the status quo.

Key experience we need:

• Proven experience in a Head of Marketing (or similar) role
• Strong B2B marketing and lead generation experience
• A track record of delivering successful campaigns and analysing performance
• Excellent copywriting and content creation skills
• Hands-on experience with digital tools (website CMS, email platforms, Adobe Creative Cloud, SEO/PPC)
• The ability to juggle multiple projects in a fast-paced environment
• A collaborative mindset and the confidence to lead, influence and inspire
• A marketing degree is desirable, and you’ll need access to a car and flexibility to travel when required

At Babington, we’re passionate about developing better futures for our learners and our people, and our values run through everything we do:

Curious. Passionate. Brave. Determined. Caring.

We’re proud to be an inclusive employer and welcome applications from diverse backgrounds. You’ll join a supportive, ambitious team where your ideas are heard, your development matters, and your work makes a difference.

. Babington Engage

. Bupa Healthcare – Cash plan

. 25 Days annual leave plus Bank holidays

. Additional annual leave purchase scheme

. Employer Pension contribution

We’ll be conducting interviews on a continuous basis and reserve the right to take down the advert when we have found the right candidate.

We're a Disability Confident Employer and have a guaranteed interview scheme in place to ensure that nobody is overlooked or discriminated against because of their disability. If you meet the minimum criteria when you apply and you have informed us in your application that you have a disability, you will be guaranteed an interview for that role.

To promote and maintain an inclusive working environment, as part of your application process we will ask you to share data on certain characteristics. These answers will not form part of the selection and recruitment process and will not be shared with anyone outside of the People Team.

Babington is committed to the safeguarding and wellbeing of our learners and colleagues and we implement robust safer recruitment practices to support this. Dependent on the role you are applying for, we may undertake a number of necessary checks to confirm you are suitable to work with children and vulnerable adults, which may include a Disclosure and Barring Service check. We are also committed to promoting equality and inclusion throughout our colleague and learner populations.