The STAR method

Often in interviews, the employer will ask you behavioural questions, which are questions about how you reacted to certain situations in your past experiences. To answer these questions as clearly and effectively as possible use the S.T.A.R method.

The STAR method will help you to communicate the foundation of your story and then elaborate further on what the situation taught you and how those lessons could potentially relate to the position for which you are applying.

Definition:

Effective storytelling; direct, logical, meaningful and personalised.

Do not think of new details as you answer. Say what you had planned.

Before any interview, it’s good practice to start brainstorming answers to potential questions and thinking of personal examples that can be used.

Example:

“Please explain to me a time that you demonstrated an ability to innovate.”

S: I was part of the Customer Service team. We experienced poor customer satisfaction and several customer complaints due to the inconsistency of the level of service.

T: Being one of the most senior team members, I was asked to propose ideas on how to improve the situation.

A: First I reviewed the results of the customer surveys and collated data about what the dissatisfaction was about. Then I called a meeting with my peers and I asked for their input through a brainstorming exercise.

R: The number of complaints decreased by 20% in the month following the implementation and by 50% 3 months later.