DIGITAL, DATA and IT SCOTLAND APPRENTICESHIP

SQA Diploma in Digital Marketing Level 6

This SQA Diploma in Digital Marketing Level 6 apprenticeship will give learners a solid foundation of knowledge needed to market products or services using various channels to reach consumers. Typically, this type of marketing can involve the use of Search Engine Optimisation (SEO), email marketing, social media marketing and leveraging the power of mobile devices.

The primary role of a digital marketer is to use their communication skills, creativity, innovation, IT ability and knowledge of new media to design, build and implement digital campaigns to drive customer acquisition, customer engagement and retention.

A digital marketer will typically be working as part of a team, in which they will have responsibility for some of the straightforward elements of the overall marketing plan or campaign. The marketer will work to marketing briefs and instructions.

Key topics:

Fundamental skills of digital marketing
Social media and other marketing channels
Measuring your return on investment

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At a glance

Relevant to

Anyone wishing to pursue a career in digital marketing

Entry requirements

None, although this may differ per employer

Type

Modern Apprenticeship

Standard

SQA Diploma in Digital Marketing Level 6

Level

SCQF Level 6

Format/Modality

Blended learning delivery

Duration

15 months

Geography

Scotland

Contextualisation available

Yes

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