Marie is a Digital Marketing Assistant at Different Gravy Digital, and is halfway through completing her Digital Marketer Level 3 qualification with Babington. Enjoying a busy and varied role in a digital marketing agency, Marie told us a bit about her experience.
What daily tasks do you get up to while completing your apprenticeship?
I mainly focus on content writing: digital marketing blogs for our own site and articles for a partner company where I produce articles about new restaurant/bar openings in Manchester. I spend a lot of time researching industry trends, such as hashtag marketing and keyword research, so I can raise the visibility of my content. My other tasks include social media management, SEO, and email marketing.
What kind of skills have you picked up so far?
My writing skills have certainly improved, I’ve learnt how to write in the voice of a brand and how to tailor my language to the target audience. Although I haven’t practised running paid advertisements, I’ve produced a few blog posts surrounding them and I feel confident I could successfully run a paid campaign in the future.
What made you decide to go for this specific role?
I’ve always liked writing and being creative so a career in digital marketing seemed perfect for my personality and skill set.
Any advice for those thinking of starting an apprenticeship, but are quite uncertain about entering the workplace?
Think carefully and weigh up your options first. Don’t rule out anything until you’re absolutely certain an apprenticeship is what you want to do. I still applied for university in case I changed my mind (and I deferred my place for another year), so I still had the option. Entering the workplace isn’t as daunting as you might think: it’s a bit nerve-racking on the first day but you get used to it.
What are your plans after completing your apprenticeship?
I’m not 100% sure yet, maybe pursue a career in content writing, marketing or account management.
How do you think this apprenticeship will help your future career?
This apprenticeship is a good stepping stone for me, I’m gaining valuable experience that has helped boost my confidence and has prepared me for the next step in my career. Not only do I have experience in a digital marketing agency, but I will also achieve a recognised qualification.
What did your parents think about your apprenticeship at first? What do your parents think now?
My parents are always supportive with anything I do, but when I told them I was considering not going to university they were shocked. To keep my options open I still went to open days, and I actually got offers from five different universities. We researched apprenticeships together and agreed digital marketing was most suited to my skill set.
Maybe they wished I went to university, but it was my decision and they’re always there to help me. I think I made the right decision and they’re glad I’m happy!