Contemporary 21st century leaders know that they operate in a complex world of multiple stakeholders, often with conflicting needs and priorities.
Understanding this context and being able to ‘map’ stakeholders and their influence is a key objective for the strategic leader. For strategic plans to be truly effective, they need to take these influences into account.
The most important thing to understand about your stakeholders is their relative importance and influence, and this information needs to inform strategy and decision-making.
There are many models of mapping and analysis, but most fall short of the kind of thinking that enables a full strategic response. In order to drive strategic planning and decision making, this guide seeks to help you in four stages:
1. Understanding who your stakeholders are
2. Defining their importance and influence
3. Identifying their needs and interests
4. Incorporating these into strategic plans