Are you passionate about all things digital? Get started in a thriving industry on a digital marketing apprenticeship, and turn your passion into a career.
Babington’s NextGen Apprenticeships
Introduction to the course
Digital technologies, social tools and data analytics platforms evolve daily, making digital marketing a fascinating, fast-moving and growing business area. The primary role of a Digital Marketer is to define, design, build and implement digital campaigns across a variety of online and social media platforms to drive customer acquisition, customer engagement and customer retention. A Digital Marketer will work to marketing briefs and instructions, typically as part of a marketing team.
Along with the principles, strategies and techniques used to plan a digital marketing campaign, learners will gain an overview of areas including search marketing, search engine optimisation, Pay-Per-Click, email marketing, web analytics and mobile apps.
They will explore the different social media platforms, how to apply them in the business environment and how to analyse their results, all with reference to data protection and digital etiquette.
The principles of coding across different platforms, including programming languages and the components required to make web applications work, are also covered.
Once learners have completed and passed the exams they will progress to the End-Point Assessment when their performance, knowledge and skills will be assessed against specified criteria. They will need a reference from their employer and will be required to put together a portfolio of evidence and present it at an interview with the BCS (The Chartered Institute for IT). Learners will also require English and Mathematics at Level 2 before completing their apprenticeship.
A good fit for
Those who want to begin a career in Digital Marketing or transition from a traditional marketing role.
Future job roles
- Campaign Executive
- Digital Marketing Executive
- Social Media Executive
Completion of the apprenticeship will allow learners to join as an Affiliate (Professional) member of the CIM (Chartered Institute of Marketing) and/or Associate membership of BCS and to apply for registration to the Register of IT Technicians.
Who is this apprenticeship for?
Whether you’re looking for your first role, or have some experience but want to top up your skills and competencies, then this course is for you. If you’re searching for a role, take a look at our vacancies.
For more information, get in touch with us below, or speak to our advisors on 0333 323 4050