Digital Marketer Level 3 Apprenticeship

Develop the cutting-edge skills you need to succeed online.

To get in touch, call us on 0333 323 4050

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Are you passionate about all things digital? Get started in a thriving industry on a digital marketing apprenticeship, and turn your passion into a career.

Babington’s NextGen Apprenticeships


Learn anywhere, anytime

Learn anywhere, anytime

We provide the only distance learning course to go alongside your apprenticeship, with digital learning through Babington Online. Cover your topics and complete your course on the go.


Interactive resources

Interactive resources

Enriched learning experience with quizzes, video lectures, and case study scenarios to develop your skills.


Tutoring and support

Tutoring and support

Supportive and responsive tutors, who are available for one-to-one chat sessions. You can also share your experiences with like-minded learners and professionals on our forum.

bcs marketing

Introduction to the course 

Digital technologies, social tools and data analytics platforms evolve daily, making digital marketing a fascinating, fast-moving and growing business area. The primary role of a Digital Marketer is to define, design, build and implement digital campaigns across a variety of online and social media platforms to drive customer acquisition, customer engagement and customer retention. A Digital Marketer will work to marketing briefs and instructions, typically as part of a marketing team. 

Learner outcomes 

Along with the principles, strategies and techniques used to plan a digital marketing campaign, learners will gain an overview of areas including search marketing, search engine optimisation, Pay-Per-Click, email marketing, web analytics and mobile apps. 

They will explore the different social media platforms, how to apply them in the business environment and how to analyse their results, all with reference to data protection and digital etiquette.  

The principles of coding across different platforms, including programming languages and the components required to make web applications work, are also covered. 


Once learners have completed and passed the exams they will progress to the End-Point Assessment when their performance, knowledge and skills will be assessed against specified criteria. They will need a reference from their employer and will be required to put together a portfolio of evidence and present it at an interview with the BCS (The Chartered Institute for IT). Learners will also require English and Mathematics at Level 2 before completing their apprenticeship. 

A good fit for 

Those who want to begin a career in Digital Marketing or transition from a traditional marketing role. 

Future job roles 

  • Campaign Executive 
  • Digital Marketing Executive 
  • Social Media Executive 

What’s next? 

Completion of the apprenticeship will allow learners to join as an Affiliate (Professional) member of the CIM (Chartered Institute of Marketing) and/or Associate membership of BCS and to apply for registration to the Register of IT Technicians. 

Who is this apprenticeship for?

Whether you’re looking for your first role, or have some experience but want to top up your skills and competencies, then this course is for you. If you’re searching for a role, take a look at our vacancies.

For more information, get in touch with us below, or speak to our advisors on 0333 323 4050

Apprentice or Employer?